Zomato
Designer
Migration Project
Marketing
Delivery partner team
INTRODUCTION
I worked on Zomato’s Migration Project, an initiative aimed at helping people from smaller towns and rural areas migrate to metro cities for better work opportunities. The project focused on onboarding these individuals as Zomato delivery partners, enabling them to build stable income sources and achieve financial independence in growing urban markets.
App Banner
As part of this initiative, I conceptualized and created in-app banners that informed users about the migration program. These banners communicated various offers, highlighted new opportunities such as field recruiter roles and encouraged participation through clear, localized messaging. Additionally, I helped design feedback banners to understand partner responses and improve campaign effectiveness.
